Your internet site should be measured by “500 million variables and 2 billion terms” of Google’s equation, as explained on Google’s Corporate Information Technology Overview page. Google’s positioning product is based on a democracy, and the people are the links on the worldwide web that vote for every single other. Certainly not unlike our government today, many of these “links” are purchased, and some are of greater value. Ranking high on Yahoo plays politics. Links and Keywords are the key players in the rank game. Google also requires into consideration the entire content of the page including HTML codes, fonts, neighborhoods and the “precise location of each word.
Links are votes. You should develop a link strategy. Google likes linking things together. Create an abundant network of links with KWFinder. Your internet site must have quality backlinks going and coming in. Quality is vital word. Backlinks from reputable pages (which ironically includes. gov pages) are given excess excess fat than links on “link farm” pages. Linking to a “link farm” is one of the most detrimental things you can do and can potentially get a deported off the web. The better the backlinks, the better your rank. Google will factor in your page content and the content of the pages you link to. Seek information. Google has a free pagerank tool on their toolbar. Utilize it to determine the page ranking and visit the site.
Google and bing also gives more weight to free inbound links back to you that lead to your site, and fewer weight to reciprocal links. Just how do you get these? Get them. List yourself in a good directory listing. Help to make sure you are outlined in the Open Index Project. If you cannot buy links, write good content. Give someone a reason to hyperlink to your site. Again, the key phrase is Quality. Submitting articles and press releases are also strategies in the linking game.
Keywords are your platform. They are what you stand for. Words count. Graphics no longer. Make sure your words are not in image form and be sure to have relevant titles under your graphics. Focus on your subject tag. Put everything you stand for in five words or less. Choose your URLs short and keyword specific. Brand yourself. In case you type in soda, Mountain Dew will not show up on the first web page. In the event you type in Pile Dew, it will probably be on the first page. Brand yourself so users really know what they may be searching for. Do not position the same words in every heading and every tag. Be descriptive. Offer yourself. There are thousands of of free keyword ranking and suggestion tools. Work with them as a product to your knowledge of your company.
Think of every factor in your website as words and pages in a demonstration that is going to be up for a vote. Does everything fit? Is it all related? Are you a reputable company with a quality product? Will it sell? At this point sell it. Google is waiting for you.